Become a Brand
from a Business

Transform your fragmented business into a cohesive brand with a clear identity, structured approach, and data-driven growth strategy.

75

Assessment Score Preview

Brand Clarity75%
Infrastructure60%
Content Strategy45%

Who Is This Assessment For?

Check if our brand assessment is suitable for your current business situation

Suitable If

  • You have an active business with sales, services, and customers
  • You create content or do marketing but results are fragmented
  • You have a logo and website but brand identity isn't clear
  • Customers ask 'What makes you different?' and you lack clear answer
  • Your decisions are more emotional than structural

Not Suitable If

  • It's just an idea, not a business yet
  • You're looking for rapid growth with promises and deceptions
  • All you want is logo design or unplanned content production

Your Suitability Score

23

This assessment may not be suitable for your current situation.

What Exactly Are We Evaluating?

This assessment covers 4 key areas parallel to our service offerings

1. Brand Establishment

Evaluating your brand message clarity, differentiation, and visual identity

Is your current business message clear or not?

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Does your business have limits or does it look like everyone else?

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Does your business have a visual identity or fragmented designs?

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Category Score: 0/15

2. Centralized Digital Infrastructure

Assessing your customer journey, decision centers, and unified approach

Where is your audience coming from and where do they need to get to?

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Do you have a decision center (website/service page/specific route)?

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Do your pages and channels have a unified approach?

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Category Score: 0/15

3. Content and Campaign Engines

Reviewing content consistency, campaign purpose, and decision-based structure

Does your content have a consistent message?

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Are your campaigns purposeful or emotional?

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Is your content structure based on 'decision making' or interaction?

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Category Score: 0/15

4. Monitoring and Support

Assessing data-driven decisions, quality control, and managed growth path

Are decisions based on data and assessment or on suspicion?

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Is there something for quality control of message and design?

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Managed growth path or a new path every month?

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Category Score: 0/15

Your Assessment Summary

08

Total Score (out of 60)

What Are the Outcomes of This Assessment?

After completing the assessment, you'll receive comprehensive insights and actionable recommendations

Detailed Problem Analysis

Deep understanding of your main business challenges, not just a generic list but specific insights tailored to your situation.

Business to Brand Roadmap

Step-by-step transformation roadmap with clear milestones, timelines, and actionable strategies for your brand journey.

Service Recommendations

Expert recommendations on which type of service to start with based on your specific assessment results and priorities.

Cost Optimization

Clear identification of what items are not needed now, helping you prevent erroneous costs and focus on what matters most.

Hataw Group | Business to Brand Transformation